We scale customer
acquisition with paid media
While protecting margins and building brand equity.
2025 Q4 Stats
Total Spend
£+
Blended ROAS
>x
Reported Purchases
+
Services Optimised For Maximum Profit
Paid Social
We specialise in strategic social advertising across Meta, TikTok, Pinterest, and beyond. Every campaign is built to drive profitable new customer acquisition with no guesswork and no wasted spend.
PPC (Pay-Per-Click)
Google campaigns covering high-intent Search to top-of-funnel YouTube and Display. Prioritising profitable growth over last-click vanity metrics.
Uncover insights and trends
Book a Call With George 
Case Studies
2,753% Increase in New Customer Revenue
Victory started from a small base and needed a setup that could scale. We built a clearer acquisition structure across Meta and Google, tested creative consistently, and scaled what worked. The result was rapid growth in new customer revenue in line with acquisition economics.
Revenue Increase
2,574%
New Customer Revenue
2,753%
92% Growth in New Customer Revenue
Cream Cornwall needed more consistent acquisition performance. We refined the strategy, improved creative output, and built a testing plan across Meta and Google. That unlocked stronger new customer growth and meaningful overall revenue growth.
Revenue Increase
69%
New Customer Revenue
92%
579% Increase in Revenue
T.U.K. wanted to scale across UK + EU. We localised creative, improved feeds, and made key adjustments to support international markets. With Meta and Google aligned to each market, we scaled efficiently and drove significant growth across both regions.
Overall Revenue Growth
579%
New Customer Revenue
522%
New Customer AOV Increase
22%
58% Revenue Growth
So Simply had historically relied on brand-led search demand for the brands they stock. We introduced a full-funnel approach to create new demand and open up new markets, using Meta alongside Google. This drove strong top-line growth and a major lift in new customer AOV.
Revenue Increase
58%
New Customer Revenue
32%
62% Increase in New Customer Revenue
U Perform needed more consistent acquisition results. We improved creative variety and messaging diversity, refined targeting, and built a stronger acquisition structure across Meta and Google. The outcome was higher new customer revenue while keeping performance profitable.
Revenue Increase
53%
New Customer Revenue
62%
63% Improvement in Blended NC-ROAS
Emma J Shipley needed tighter efficiency and cleaner performance control. We reduced wasted spend across Meta and Google, focused budgets on what was actually driving contribution, and rebuilt the account around repeatable testing. The outcome was a significant lift in return per £1 spent and stronger new customer economics.
Blended ROAS Up
76%
Blended NC-ROAS Up
63%
NCPA Down
27%
22% Revenue Growth in Q4
Online for Equine needed profitability, not just revenue. Previously, it was difficult to allocate spend to what was driving profit versus what was simply driving sales. We implemented a structure that fixed this, improved profitability, and lifted efficiency, which then gave us the headroom to scale.
Revenue Up
22%
NC-Orders Up
15%
85% Growth in New Customer Revenue
Robert Old needed a clearer new customer focus. We concentrated budgets on what was actually driving contribution from new customers, then increased spend in line with new customer profit targets. That combination is what drove the step-change in new customer revenue and orders.
Revenue Up
58%
NC-Revenue Up
85%
108% Growth in New Customer Revenue
We helped Apatchy scale new customer revenue by 108% and total revenue by 84%. By shifting focus to a full-funnel strategy across Meta, Google, Bing, Pinterest and Criteo, we delivered stronger margins and consistent growth with new product launches and clear scaling targets.
Revenue Increase
84%
New Customer Revenue
108%
aMER Improvement
8.1%
4015% Jump in International Sales
Since partnering with us, The Labrador Company has grown total revenue by 820%, with international revenue up 4015%. We helped them expand into the EU, US and Canada through localised ad creative and targeted testing strategies tailored to each region.
Revenue Increase
820%
International Revenue Growth
4015%
What Our Clients Say About Us
"A great partnership with brilliant results. George has been able to bring new knowledge and expertise to our business across the PPC space and allowed our sales to grow over 165% year on year as well as expanding to markets in Europe which provided a 250% growth in those territories."
Oliver Wells
Head of E-commerce, Drooth
"Stride Digital helped us scale profitably with clear strategies and better control. They've genuinely understood our business, improving margins and marketing effectiveness."
Adrian Howard
Co-Founder, So Simply
"George is an exceptional digital advertising expert, his knowledge on both Meta and Google is second to none. Stride Digital's support and experience is a huge strength to our business."
Sam Tolhurst
Co-Founder, Apatchy
"Working with George has been a game-changer for our business! His experience within his own family-run online business gives him a deep understanding of how businesses truly operate and how advertising must align with real sales objectives."
Emma Jones
Director, SUP Inflatables
"Working with George at Stride Digital has been fantastic. He’s proactive and invested in our growth, delivering impressive results. Since we started, we’ve increased ad spend by 3x while maintaining our target cost per new customer acquisition."
Andrew Knowles
Founder, Victory Puzzles
"Since he came on board, we've seen a significant improvement in our ad performance, with campaigns that are not only more effective but also more aligned with our overall brand strategy. George's approach is insightful, data-driven, and proactive."
Andy Mackenzie
Head of Brand & Marketing, On-Group Ltd.
"He always goes that extra mile - ensuring he’s researched competitors and offering insights into the market. We wouldn’t hesitate to recommend George, whether you're new to advertising or wishing to build on an existing strategy."
Fleur & Henrietta
Co-Founders, Belle Enfant
How We Grow Your Profit
01
Free Audit & Opportunity Identification
Before you become a client, we conduct a free audit to uncover inefficiencies in your current ad setup. We identify quick wins, highlight areas for improvement, and assess whether we can make an immediate impact.
What we analyse:
- ▹Campaign structure & inefficiencies
- ▹Ad account performance & wasted spend
- ▹Immediate fixes for quick performance lifts
02
Strategy & Foundation
Once we onboard you, we deep dive into your brand, audience, and product data to craft a winning advertising strategy.
What we do:
- ▹Research your ICP & competitors
- ▹Analyse past performance to identify winning/losing products and ads
- ▹Develop high margin & AOV offers based on purchasing behaviour
- ▹Set up audience targeting, creative direction & testing roadmap
03
Creative Testing & Campaign Development
We don't rely on guesswork, we systematically test different ad creatives and messaging styles to maximise performance.
What we do:
- ▹Diverse creative testing – UGC, studio shots, motion graphics, product-focused & pain-point-driven ads
- ▹Ad naming conventions to track winning angles
- ▹Systematic A/B testing (if budget allows) to optimise performance
- ▹Campaign structure & launch – either optimising existing campaigns or rebuilding from scratch
04
Launch, Scale & Optimisation
We go live fast (within 10 days) and then continuously optimise. Expect improvements (CAC down, margin up) in 30–60 days, with significant commercial impact by day 90.
What we track:
- ▹Acquisition MER (Marketing Efficiency Ratio) – Ensuring ad spend drives incremental growth
- ▹Contribution Margin – Evaluating performance based on profit
- ▹Strategic Scaling – When performance beats target, we scale quickly and confidently
Simple, Transparent Pricing
scale
Single Channel Ads
Focused growth via one paid channel (Meta, Google, TikTok, Pinterest or Microsoft Ads).
Book a Call With George
- Market and competitor research
- Ad account audit
- Full technical setup (pixels, tracking, feed integration)
- Campaign creation
- Daily optimisations
- Weekly reports
- Weekly strategy calls
- Creative strategy and briefs
- Slack access
- No contract – flexible terms
launch
Multi-Channel Ads
Integrated strategy across Meta, Google, TikTok, Pinterest &/Or Microsoft Ads.
Book a Call With George
- Everything in scale
- Multi-channel strategy and optimisation
- Centralised reporting across platforms
- Landing page CRO support
How We're Different
Others
Junior teams & generic tactics
Unclear data & blame games
Long contracts & hidden fees
Focus on ROAS, ignoring margins
One-size-fits-all approach
Founder-led & profit-focused
Daily account monitoring & radical accountability
Month-to-month flexibility with no hidden extras
Full-funnel strategy tied to contribution margin
Custom, data-driven creative & testing frameworks
Our Founder
George Waite
Founder & CEO
"I started in marketing with my family's fashion ecommerce business, helping it grow from a garage startup to one of Europe's top sellers for a major trouser brand. Now, I use everything I've learned to help ambitious businesses like yours grow with digital advertising."
Work With Us
We typically partner with brands who:
Run a D2C lifestyle brand
In fashion, beauty, wellness, or homeware, doing £40k+/month in revenue.
Ready to scale profitably
You want to grow while protecting both margin and brand equity.
Want a partner, not just a service
You need a trusted partner to lead strategy, creative, and media buying.
Ready to take action
You’ve got the infrastructure to grow and want to start now, provided we’re the right fit.
Have Questions?