While protecting margins and building brand equity.
2025 Q1 Stats
Total Spend
£+
Blended ROAS
>x
Reported Conversions
+
Services Optimised For Maximum Profit
We specialise in strategic social advertising across Meta, TikTok, Pinterest, and beyond. Every campaign is built to drive profitable new customer acquisition with no guesswork and no wasted spend.
Google campaigns covering high-intent Search to top-of-funnel YouTube and Display. Prioritising profitable growth over last-click vanity metrics.
Uncover insights and trends
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Case Studies
We helped Apatchy scale new customer revenue by 108% and total revenue by 84%. By shifting focus to a full-funnel strategy across Meta, Google, Bing, Pinterest and Criteo, we delivered stronger margins and consistent growth with new product launches and clear scaling targets.
Revenue Increase
84%
New Customer Revenue
108%
aMER Improvement
8.1%
Victory saw a 774% revenue surge in Q4, with 929% more new customer sales. By refining targeting, overhauling creative, and building a scaling plan around a strong product and offer strategy, we helped drive profitable growth at pace.
Revenue Increase
774%
New Customer Revenue
929%
Ad Spend Increase
810%
Since partnering with us, The Labrador Company has grown total revenue by 820%, with international revenue up 4015%. We helped them expand into the EU, US and Canada through localised ad creative and targeted testing strategies tailored to each region.
Revenue Increase
820%
International Revenue Growth
4015%
Cream Cornwall achieved 35% revenue growth and 56% new customer revenue growth. We worked with them to refine channel strategy, optimise Google Ads, and build a clearer testing roadmap, turning existing campaigns into scalable acquisition machines.
Revenue Increase
34.8%
New Customer Revenue
56%
We helped T.U.K. grow revenue by 251%, with EU sales up 203%. We localised their ad creative and recommended key changes to their website setup for international markets, unlocking performance improvements and a 8% increase in aMER.
EU Revenue Increase
203%
Overall Revenue Growth
251%
aMER Improvement
7.5%
So Simply doubled their revenue after we introduced Meta as a growth channel. They'd previously relied on search traffic. We helped them reach new audiences through creative testing and a structured customer acquisition plan tailored to their audience.
Revenue Increase
104.5%
Belle Enfant saw 175% revenue growth and a 270% increase in new customer revenue. By launching full-funnel Meta campaigns and testing a variety of creative formats, we scaled their UK and US acquisition while maintaining brand quality.
Revenue Increase
175%
New Customer Revenue
270%
U Perform boosted new customer revenue by 45% and improved nCPA by 4.3%. Through focused acquisition campaigns and refined audience targeting, we scaled their customer base while keeping performance profitable.
New Customer Revenue
44.5%
nCPA Improvement
4.3%
What Our Clients Say About Us
"A great partnership with brilliant results. George has been able to bring new knowledge and expertise to our business across the PPC space and allowed our sales to grow over 165% year on year as well as expanding to markets in Europe which provided a 250% growth in those territories."
Oliver Wells
Head of E-commerce, Drooth
"Stride Digital helped us scale profitably with clear strategies and better control. They've genuinely understood our business, improving margins and marketing effectiveness."
Adrian Howard
Co-Founder, So Simply
"George is an exceptional digital advertising expert, his knowledge on both Meta and Google is second to none. Stride Digital's support and experience is a huge strength to our business."
Sam Tolhurst
Co-Founder, Apatchy
"Working with George has been a game-changer for our business! His experience within his own family-run online business gives him a deep understanding of how businesses truly operate and how advertising must align with real sales objectives."
Emma Jones
Director, SUP Inflatables
"Working with George at Stride Digital has been fantastic. He’s proactive and invested in our growth, delivering impressive results. Since we started, we’ve increased ad spend by 3x while maintaining our target cost per new customer acquisition."
Andrew Knowles
Founder, Victory Puzzles
"Since he came on board, we've seen a significant improvement in our ad performance, with campaigns that are not only more effective but also more aligned with our overall brand strategy. George's approach is insightful, data-driven, and proactive."
Andy Mackenzie
Head of Brand & Marketing, On-Group Ltd.
"He always goes that extra mile - ensuring he’s researched competitors and offering insights into the market. We wouldn’t hesitate to recommend George, whether you're new to advertising or wishing to build on an existing strategy."
Fleur & Henrietta
Co-Founders, Belle Enfant
How We Grow Your Profit
01
Before you become a client, we conduct a free audit to uncover inefficiencies in your current ad setup. We identify quick wins, highlight areas for improvement, and assess whether we can make an immediate impact.
02
Once we onboard you, we deep dive into your brand, audience, and product data to craft a winning advertising strategy.
03
We don't rely on guesswork, we systematically test different ad creatives and messaging styles to maximise performance.
04
We go live fast (within 10 days) and then continuously optimise. Expect improvements (CAC down, margin up) in 30–60 days, with significant commercial impact by day 90.
Simple, Transparent Pricing
scale
Focused growth via one paid channel (Meta, Google, TikTok, Pinterest or Microsoft Ads).
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launch
Integrated strategy across Meta, Google, TikTok, Pinterest &/Or Microsoft Ads.
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How We're Different
Others
Junior teams & generic tactics
Unclear data & blame games
Long contracts & hidden fees
Focus on ROAS, ignoring margins
One-size-fits-all approach
Founder-led & profit-focused
Daily account monitoring & radical accountability
Month-to-month flexibility with no hidden extras
Full-funnel strategy tied to contribution margin
Custom, data-driven creative & testing frameworks
Our Founder
George Waite
Founder & CEO
"I started in marketing with my family's fashion ecommerce business, helping it grow from a garage startup to one of Europe's top sellers for a major trouser brand. Now, I use everything I've learned to help ambitious businesses like yours grow with digital advertising."
Work With Us
We typically partner with brands who:
Run a D2C lifestyle brand
In fashion, beauty, wellness, or homeware, doing £40k+/month in revenue.
Ready to scale profitably
You want to grow while protecting both margin and brand equity.
Want a partner, not just a service
You need a trusted partner to lead strategy, creative, and media buying.
Ready to take action
You’ve got the infrastructure to grow and want to start now, provided we’re the right fit.
Have Questions?
